Native Mobile Apps development is a solution if the product, service or concept you are promoting is dependent on that native platform or just for its users. But what if you want your marketing message to reach as many people as possible?
The answer – in Miami and elsewhere – is mobile friendly web development:
Native apps are software APPlications developed exclusively for one of these smartphone operating systems, listed by their 2011 market share (not total user base): Android (Google) 56.1%, iOS (Apple) 22.9%, Symbian (Nokia) 8.6%, Blackberry (RIM) 6.9%, Windows Mobile/Phone (Microsoft) 1.9%, Other 3.6%. Here’s a notable quote:
A question this might raise for some is “If Mobile Web Apps cost less to develop and reach more people than Native Apps, then why is there so much ‘buzz’ about iPhone Apps and Android Apps?”
The answer is: Because ‘buzz’ is all it is.
Apple wants businesses investing in iPhone development because those businesses and their customers then become “locked in” to Apple iOS devices, the sales of which allow Apple to maintain a capitalization that rivals ExxonMobil and a cash balance higher than that of the United States government. Their corporate Android device rivals want businesses investing in Android development to lock in their customers as well. And if you believe their buzz, you’ll be advancing their privatization and Balkanization of the Open Web and getting no payback for your collaboration. But it’s your call to make:
Native App development? Or Mobile Web development?