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Native Mobile Apps development is a solution if the product, service or concept you are promoting is dependent on that native platform or just for its users. But what if you want your marketing message to reach as many people as possible?

 

The answer – in Miami and elsewhere – is mobile friendly web development:

 

Web Development Miami

 

Native apps are software APPlications developed exclusively for one of these smartphone operating systems, listed by their 2011 market share (not total user base): Android (Google) 56.1%, iOS (Apple) 22.9%, Symbian (Nokia) 8.6%, Blackberry (RIM) 6.9%, Windows Mobile/Phone (Microsoft) 1.9%, Other 3.6%. Here’s a notable quote:

 
“The difference between the capabilities of Web-based and native mobile apps is narrowing rapidly. Before embarking on a mobile app you need to know the facts… Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do… Web apps will take on a larger mind share among both publishers and consumers, as hardware complexity grows and the desire for immediacy increasingly dominates modern media consumption behavior.”
 

A question this might raise for some is “If Mobile Web Apps cost less to develop and reach more people than Native Apps, then why is there so much ‘buzz’ about iPhone Apps and Android Apps?”

 

The answer is: Because ‘buzz’ is all it is.

 

Apple wants businesses investing in iPhone development because those businesses and their customers then become “locked in” to Apple iOS devices, the sales of which allow Apple to maintain a capitalization that rivals ExxonMobil and a cash balance higher than that of the United States government. Their corporate Android device rivals want businesses investing in Android development to lock in their customers as well. And if you believe their buzz, you’ll be advancing their privatization and Balkanization of the Open Web and getting no payback for your collaboration. But it’s your call to make:

 

Native App development? Or Mobile Web development?

 

We hope you’ll call us!