Google Mobile is accessible at “m.google.com” from any smartphone or not-so-smart phone with Web access, including the 4 billion or so “flip phones” in use that have built-in microbrowsers. Choose “Search” and submit a query from there, and the results returned may be quite different from what you’d see running the same search from a regular desktop or notebook computer browser. There is generally less ad clutter, and next to some listings you may see a badge of distinction that does not appear in full web browser results: the Google “mobile friendly” green phone icon.
Think about that for a moment… If you run a search from your mobile phone and Google designates certain listings as “mobile friendly” and others not, which would you be most likely to choose?
Successful web marketing mandates high visibility and broad accessibility, and the Google “mobile friendly” designation contributes greatly to both. But as is the case with pervasive search positioning, that invaluable distinction cannot be purchased from Google. Instead, it is acquired by developing HTML/CSS source and page content in conformity with W3C standards and Mobile Web conventions. In short, it must be earned for you by your web design firm.
If your web designer’s own website is not mobile friendly, should you count on them to deliver that distinction for you?
On 29 March 2012, a Google Mobile search on the term “mobile web design miami” reflected that of the Top 10 results returned, Google awarded their mobile-friendly green phone icon to 5 pages representing 3 websites: Web3.0DesignMiami.com, and our affiliate sites PervasivePersuasion.com and WebReDesignMiami.com. Many of our web development clients in Greater Miami, South Florida and around the world also share that designation. FiltrationAnalysisFilters.com is one of them: