Web Design Miami
 
 
 
 
 
  • Spanglish Web Design: W3C Internationalization & Polyglot Markup

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    Spanglish Web Design

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    The Royal Spanish Academy (in Spanish: Real Academia Española or RAE) is the organization responsible for regulating the Spanish language. In July 2012, the RAE announced that the word espanglish (in English: Spanglish) will be included in the next edition of their dictionary scheduled for publication in 2014. The definition accompanying it translates as:

     

    “A form of speech used by some Hispanic groups in the United States in which they mix deformed elements of vocabulary and grammar from both Spanish and English.”

     

    With Borinqueños, Chicanos, Cubanos, Latinos, Mexicanos, other Hispanics and Spanglish-speaking peoples accounting for 20% or more of the U.S. population-and of course a much higher percentage in areas like Southern California, Texas and South Florida-many may find the REA’s definition of espanglés to be as misleading as it is late in coming. Most of us who live and work in multicultural areas like Greater Miami, for example, learn to appreciate the richness of mixed-language communications and respect that incorporating them into your business operations and marketing resources is always a competitive advantage and often a practical necessity.

     

    Spanglish web design for websites and blogs requires more than colorfully interwoven combinations of bilingual Spanish/English text. For high search visibility and broad accessibility, the underlying source and scripting must render HTML and CSS that complies with W3C internationalization standards, guidelines and conventions for polyglot markup (XML/HTML) and multilingual content.

     
  • Miami Web Design Firm Shares Seven Numbers for Mobile Web Marketers

     
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    According to MobiThinking.com, there are currently 5.3 billion mobile phones in use worldwide. 90% of them have Internet access, and 25% are “smartphones” with enough computing capacity to run their own operating system. Surprisingly for some, however, less than 5% are Apple iPhones. This means that despite all the buzz, iPhone Apps are accessible by only 1 in 20 mobile consumers, and only 1 in 4 can access smartphone mobile apps of any kind. Smartphone or not, on the other hand, “W3C mobileOK” pages and apps are accessible by 9 out of 10 mobile consumers.

     

    As Miami web design firm developer Bruce Arnold observed, “Big companies with big budgets can afford to spend big bucks developing redundant mobile apps for Android OS, Apple OS, Blackberry OS, HP Web OS and so on. But why should they? The principal beneficiaries of platform-specific mobile apps development – which tend to lock users into the platform vendors’ offerings – are the programmers and producers of the operating systems and devices they run on. Using XHTML/CSS or HTML5/CSS3 and standard web development tools like PHP coupled with a cross-platform mobile DDR (device description repository), most if not all of their functionality can be delivered by a single browser-based Mobile Web app. And if it is coded in compliance with the W3C’s ‘keep it simple, keep it small’ mobileOK standards, that single Mobile Web page or app will work not only on all smart phones but also on the vast majority of cell phones that aren’t so smart. That means businesses won’t have to ask customers to buy SmartPhone A or SmartPhone B if they want access to Sales Portal X or Tracking Resource Y. It also means reaching a much larger market for a much lower cost.”