mobile apps Archives » Web Design Miami :: Mobile Friendly Web 3.0 Development

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Google Mobile is accessible at “m.google.com” from any smartphone or not-so-smart phone with Web access, including the 4 billion or so “flip phones” in use that have built-in microbrowsers. Choose “Search” and submit a query from there, and the results returned may be quite different from what you’d see running the same search from a regular desktop or notebook computer browser. There is generally less ad clutter, and next to some listings you may see a badge of distinction that does not appear in full web browser results: the Google “mobile friendly” green phone icon.

Think about that for a moment… If you run a search from your mobile phone and Google designates certain listings as “mobile friendly” and others not, which would you be most likely to choose?

Successful web marketing mandates high visibility and broad accessibility, and the Google “mobile friendly” designation contributes greatly to both. But as is the case with pervasive search positioning, that invaluable distinction cannot be purchased from Google. Instead, it is acquired by developing HTML/CSS source and page content in conformity with W3C standards and Mobile Web conventions. In short, it must be earned for you by your web design firm.

If your web designer’s own website is not mobile friendly, should you count on them to deliver that distinction for you?

On 29 March 2012, a Google Mobile search on the term “mobile web design miami” reflected that of the Top 10 results returned, Google awarded their mobile-friendly green phone icon to 5 pages representing 3 websites: Web3.0DesignMiami.com, and our affiliate sites PervasivePersuasion.com and WebReDesignMiami.com. Many of our web development clients in Greater Miami, South Florida and around the world also share that designation. FiltrationAnalysisFilters.com is one of them:

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According to MobiThinking.com, there are currently 5.3 billion mobile phones in use worldwide. 90% of them have Internet access, and 25% are “smartphones” with enough computing capacity to run their own operating system. Surprisingly for some, however, less than 5% are Apple iPhones. This means that despite all the buzz, iPhone Apps are accessible by only 1 in 20 mobile consumers, and only 1 in 4 can access smartphone mobile apps of any kind. Smartphone or not, on the other hand, “W3C mobileOK” pages and apps are accessible by 9 out of 10 mobile consumers.

As Miami web design firm developer Bruce Arnold observed, “Big companies with big budgets can afford to spend big bucks developing redundant mobile apps for Android OS, Apple OS, Blackberry OS, HP Web OS and so on. But why should they? The principal beneficiaries of platform-specific mobile apps development – which tend to lock users into the platform vendors’ offerings – are the programmers and producers of the operating systems and devices they run on. Using XHTML/CSS or HTML5/CSS3 and standard web development tools like PHP coupled with a cross-platform mobile DDR (device description repository), most if not all of their functionality can be delivered by a single browser-based Mobile Web app. And if it is coded in compliance with the W3C’s ‘keep it simple, keep it small’ mobileOK standards, that single Mobile Web page or app will work not only on all smart phones but also on the vast majority of cell phones that aren’t so smart. That means businesses won’t have to ask customers to buy SmartPhone A or SmartPhone B if they want access to Sales Portal X or Tracking Resource Y. It also means reaching a much larger market for a much lower cost.”