Profits are the lifeblood of any business, and effective marketing can increase profits by generating the qualified leads required to make deals and close sales with current clients and prospective customers. And if your advertising budget is limited, effective marketing is crucial to maximizing market share and return on investment.
Marketing ROI is a measure of cost-effectiveness--how much bang you get for your buck--and should be a key factor in determining your media mix. Online marketing can be 3 to 10 times more effective than ads placed in traditional media. And in most cases, a "Web 3.0 ready" website with semantics-based search marketing (SEO/SEM) is where you should concentrate your efforts.
As we often state, 99% of all Internet users reference search engines to find what they need, 97% of that traffic goes to the first 20 web pages returned by a search, and the majority of that goes to websites included on the first page of search results. Most businesses have at least three ways to achieve high (page one "above the fold") search visibility, and of them only pay-per-click (PPC) search marketing (SEM) creates an ongoing cost burden. Pervasive Positioning™ in the natural/organic search results gets you high visibility and your clicks for free ... and so do optimized local business map listings.
Do you want a web marketing solution that will literally put your business on the map?
If so, call 786-326-8079 for a free, no-obligation meeting or consultation with Bruce Arnold, South Florida's local search submissions guru.